As an international online advertising network, we’ve learned many lessons during our daily interactions with clients that have helped us overcome several obstacles during the launch of a campaign here at Meta Network. We’d like to share some of those experiences in hopes that other advertisers will implement them in their own campaigns. Through careful analysis of what’s worked and what hasn’t been successful, we’ve learned that there are three main factors advertisers must keep in mind in order to gain maximum ROI on their performance online ad campaigns:
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As CEO of a fast-growing international ad network, I have noticed many trends, and many changes throughout the years. In my mind, the most recent and notable change that the industry has experienced has been not so much on the technological side, but more so the transition in targeting and ad models from behavioral targeting to audience-based targeting efforts.
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With the amount of users who access the Internet on a daily basis growing at alarming rates, the entire fabric of the Internet and the way online consumer decisions are being made is being completely transformed. That said, in the Americas, no longer is it just about catering to an English-speaking only audience, as was the case for the most part several years ago. With this change, online advertisers today need to start paying more attention to this emerging market and learn how to tap into it in the most effective way.
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Even though it’s very difficult to tell now, it looks as though mobile advertising will follow the same path as online advertising. However, this wasn't always the case. In order to understand the parallels, you have to go back in time to the origins of both channels:
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